Coke's Creative Side

For a brand that doesn't need any more advertising coverage, their website sure is swanky! Check out Coca-cola's creative webpage:



First of all you're welcomed by this groovy screen (no over-crowded product listing here!)

After choosing your region, you're taken to a regional menu, where simplicity and clarity reign:

What's first noticeable are links to sites about music, sports, and "the coke side of life". The music site for one is awesome! It is a whole community of international, independant artists offering thousands of free songs separated into many different channels or genres, much like iTunes is. I've actually put its mobile player on the bottom of my blog, so go down and listen to some tunes while you read. I've picked out a light piano tune I like on it right now.

Another great feature is in "the Coke side of life" site.There's a wonderful little program called the "Creator" where you can generate your personal Coca-cola artwork from a wide array of backgrounds, coke bottles, multilingual logos, and trendy clip art:

And when you're done creating, you're invited to email your creations to your friends! More coke! Here are some works I made on the Creator just for fun:

Long story short, the website is filled with Coke's new, simple, and wonderfully happy look! It just makes you happy to look around. Coke the product isn't mentioned explicitly but implied everywhere. Instead of advertising the product, the website advertises the lifestlye Coke supposedly creates, which is really effective! It's a creative way to surrepticiously convince you that you need a Coke.

No wonder Coke is internationally and unshakeably popular.